For a simple message, we chose to avtivate the peripheral route processing. We chose to use a lot of distractors. Our distractors were many images relating to our topic.
We used a two sided argument to evoke the central route processing to get people to think.
Monday, January 17, 2011
Central Route Proccessing Message
Argument: Everybody should drive a hybrid car
Response: Not all types of vehicles are hybrids what about people who drive trucks and other larger vehicles who are dependent on them for work purposes.
Argument: There are alternative sources to fuel the larger vehicles that cause envirnonment damage. Wind turbines, solar energy pannels, water turbines are being used as other sources of energy. Another way to solve this problem is to use a hybrid truck.
Friday, January 14, 2011
Fear Message
Excessive use of gasoline harms the enviroment everyday.This damage is being done faster than we can undo it. Nature,Humans,Plants and Animals alike are harmend due to the burning of fossil fuels
Stop now or our future generations will never see the earth the way it should be.Forests will be burt down, islands will be submerged, ecological systems breakdown, humans will have higher health problems
Do your part in protecting the environment. Return the Earth back to the way it was.
Turn off all the lights before you exit the room.
Use a bicycle to travel short distances, it is healthy too.
Try to carpool to work and save money.
Unplug all electronical devices when they are not used, use a multistation.
Buy smart cars and hybrids as they are fuel efficient and they save you money.
Stop now or our future generations will never see the earth the way it should be.Forests will be burt down, islands will be submerged, ecological systems breakdown, humans will have higher health problems
Do your part in protecting the environment. Return the Earth back to the way it was.
Turn off all the lights before you exit the room.
Use a bicycle to travel short distances, it is healthy too.
Try to carpool to work and save money.
Unplug all electronical devices when they are not used, use a multistation.
Buy smart cars and hybrids as they are fuel efficient and they save you money.
Explanations of Messages
Trustworthy Communicator (classical conditioning):
The idea here is to associate our produce with another credible communicator, where previously we used people attractive and credible. Here, we chose Abe Lincoln who is considered to be one of the most honest and trustworthy people over the last hundred years. By linking his image with our product, we aim to instill the idea of trust in people's minds promising them we offer a clean, gas efficeient product.
Credible Communicator (classical conditioning):
We decided that we were going to choose Al Gore to be our credible person. He is already a big advocate for going green in our country. He is very involved in the global warming and the gasoline admissions destroying our atmosphere. We believe his credibility and knowledge on this subject is very well known throughout the country. We believe that he is potentially an expert on this subject so the public will feel comfortable listening to his words of wisdom.
Attractive Communicator (classical conditioning):
The message that we are trying to portray is that attractive people drive smart cars. If we put Angelina Jolie next to the smart car, the idea is to condition people to believe that pretty people are associated with going green and driving smart cars. This goes along with the idea of classical conditioning which pairs your product you are trying to advertise with an already positive person place or thing.
"Beautiful people drive smart cars."
Behavioral Conditioning:
This idea here is to condition people to treat their environment better. What we are trying to persuade to our audience to not use too much gas. We want our audience to be encouraged to conserve gasoline by using alternatives. By associating the behavior of conserving gasoline with a clean world.
"Go Green!"
Subliminal Messages:
All of our picutres and videos will have subliminal messages stressing the importance of gasoline conservation. This is how we will persuade our audience by discretely placing in the idea of keeping the environment clean while cutting down their gas intake.
Repetition:
In order to repeat the message to our audience, we will show a bunch of green apples showing them that we want them to go green. By telling our audience over and over again that it is important to conserve gas eventually they will understand the severity of the situation at hand.
Intensity:
A message that we can use to show intensity would be an image displaying the potential dangers of oil spills and their harm to the environment and the aquatic system. Off shore drilling should be avoided completely so there is no risk factor of wasting our natural resource while harming animals inhabbited in their environments.
The idea here is to associate our produce with another credible communicator, where previously we used people attractive and credible. Here, we chose Abe Lincoln who is considered to be one of the most honest and trustworthy people over the last hundred years. By linking his image with our product, we aim to instill the idea of trust in people's minds promising them we offer a clean, gas efficeient product.
Credible Communicator (classical conditioning):
We decided that we were going to choose Al Gore to be our credible person. He is already a big advocate for going green in our country. He is very involved in the global warming and the gasoline admissions destroying our atmosphere. We believe his credibility and knowledge on this subject is very well known throughout the country. We believe that he is potentially an expert on this subject so the public will feel comfortable listening to his words of wisdom.
Attractive Communicator (classical conditioning):
The message that we are trying to portray is that attractive people drive smart cars. If we put Angelina Jolie next to the smart car, the idea is to condition people to believe that pretty people are associated with going green and driving smart cars. This goes along with the idea of classical conditioning which pairs your product you are trying to advertise with an already positive person place or thing.
"Beautiful people drive smart cars."
Behavioral Conditioning:
This idea here is to condition people to treat their environment better. What we are trying to persuade to our audience to not use too much gas. We want our audience to be encouraged to conserve gasoline by using alternatives. By associating the behavior of conserving gasoline with a clean world.
"Go Green!"
Subliminal Messages:
All of our picutres and videos will have subliminal messages stressing the importance of gasoline conservation. This is how we will persuade our audience by discretely placing in the idea of keeping the environment clean while cutting down their gas intake.
Repetition:
In order to repeat the message to our audience, we will show a bunch of green apples showing them that we want them to go green. By telling our audience over and over again that it is important to conserve gas eventually they will understand the severity of the situation at hand.
Intensity:
A message that we can use to show intensity would be an image displaying the potential dangers of oil spills and their harm to the environment and the aquatic system. Off shore drilling should be avoided completely so there is no risk factor of wasting our natural resource while harming animals inhabbited in their environments.
Trustworthy Communicator
The idea here is to associate our produce with another credible communicator, where previously we used people attractive and credible. Here, we chose Abe Lincoln who is considered to be one of the most honest and trustworthy people over the last hundred years. By linking his image with our product, we aim to instill the idea of trust in people's minds promising them we offer a clean, gas efficeient product.
"Honest Abe"
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